Fisher Investments Reviews and Customer Complaints [2022] (2023)

Fisher Investments Reviews

Fisher Investments Reviews and Customer Complaints [2022] (1) by Honest Joe, 8/2/2022

Pros: On going annual review

Cons: Not effective in market down turns

My primary reason for choosing FI in Nov 2012 was "FI will position your portfolio defensively in a bear market". Well not so in practice. Like other reviews, my work 401k in the S&P 500 out performed FI up till 2020 when I went to cash and by as much as %15 in some years. The stock picking in the last 5 years has been similar to other posters, the Sells they made outperformed the Buys. When I send these results to my "counselor" I hear nothing. With my portfolio down $700,000 I could not afford their lackluster performance any longer. I fired FI last week and am unwinding the mess they created in Jan 2022, where new Buys are showing 2x losses vs. the Sells. FI has the worst picks and timing ever. I can ride the market up and down without the fees using index funds.

Fisher Investments Reviews and Customer Complaints [2022] (2) by Joe, 7/25/2022

Pros: Nice people

Cons: boiler plate system, far from value investing, services are very mis-leading

Well, I wished I would have read reviews from this site before making a serious error in judgement. The stocks they bought were at all time highs and the stocks they sold (my picks)are much higher today. The result: 100s of thousands in losses to date. I'm way better at investing than they are so I went back to me and will never go down this road again. If you are not comfortable with buying and selling stocks.. use index funds and forget about it. Do not hire these people!

Fisher Investments Reviews and Customer Complaints [2022] (3) by Fred J, 7/22/2022

Pros: persuasive TV commercials

Cons: Pushy, obnoxious, high pressure

They were calling me before my information packet ever arrived.
They called twice after that even though I told them I hadn't gotten to the material yet.
Then they called a third time pressuring me again after I had told them - I'll call you, don't call me.
A firm that doesn't listen to its potential clients it's not a firm you should deal with.
Fisher will NEVER get my business.

Fisher Investments Reviews and Customer Complaints [2022] (4) by Vern, 7/19/2022

Pros: None

Cons: Very Pushy and they lied on their sales pitch

I thought about going to Fisher until I got the second call from their sales person. He got angry when I said I needed to do some Due Diligence on Fisher before I move my account. What I was told, 96% of their inverters stayed with Fisher. Then I read about Ken Fisher's comments at an inverters forum. He said, "winning clients was like 'trying to get into a girl's pants'. Then I read about how many clients pulled many millions from Fisher's funds over that. I would probably believe all the negative reviews on here and question anything positive about this investment firm. You can read it for yourself:

Fisher Investments Reviews and Customer Complaints [2022] (5) by Allan, 7/16/2022

Pros: Talk a good game. All hat no cattle

Cons: Stay away

Lost 35% in 1st qtr 22. Asked them where and how they hedge this crazy market? Answer was “time”. Wtf … I had enough and fired them.

Fisher Investments Reviews and Customer Complaints [2022] (6) by Todd, 7/10/2022

Pros: Good communication and fancy mailings

Cons: This is nothing more then a group of stocks functioning as a mutual fund with a very low turnover rate and high expense ratio.

Unfortunately they don’t make enough trades within this group of stocks I call a mutual fund. They don’t pay enough attention to market change. I feel like they just want to “hold” because it costs money to trade stocks within the fund. I had a group of stocks for 1 year, 3/21. - 3/22 and they made no changes even with a definite market shift and inflation. Your much better off and diversified with a money manager that uses a group of mutual funds and within those funds trades are constantly being made to keep up with market change. Your choice, but I’m out!

Fisher Investments Reviews and Customer Complaints [2022] (7) by Jack, 6/29/2022

Pros: Not sure -

Cons: Just started with them recently down nearly $400k

Nearly instantly down $400k after recently onboarding after managing my own 40 years. I told them I would not feel retired if they lost more than $200k. I said the market is set ip to do a “mean reversion” after all the cheap money - but they gaslighted me into another reality and now recently switched my advisor. Seriously I’m knocked out of retirment now - was fully retired for 6 years. Scrambled to get my old job back after 6 years a few weeks ago. Really really stupid move on everyones part to not see this reversion coming as many shouted about and its obvious coming catalysts. With the market forcasting 2-3% annual return for the next decade now really what sense is there in paying a 1.25% fee and riding this wild ass up and mostly down market? CDs are paying 3.2% now no fees. Very disapointed they did not believe in a mean reversion from these catalysts and sidestep this in Feb. I did in fact call the last 3 bear markets and saw this too but they were smarter right? Wow $400k. I cant afford paying for this kind of performace and any dead weight on my account. Their fee is going to have to go now in order for me to pay my bills now until I 95 which ill be short. I had it made - I was careful for 40 years and turned it over to a team that did not care as I.

Fisher Investments Reviews and Customer Complaints [2022] (8) by KD, 6/21/2022

Pros: Well spoken promise makers

Cons: they lie to your new brokerage firm so long, it was about time to hire an attorney

I think Fisher is in trouble. I was moving my money to another firm, and it seriously almost took a whole month to do. They kept telling my new firm pure garbage about why they couldn't do it... I think they are in deep and about to implode and needed to keep my money on their books as long as possible. Don't trust them - it's all about to break

Fisher Investments Reviews and Customer Complaints [2022] (9) by Chack, 6/11/2022

Pros: lots of nice books to read before bed time....

Cons: they do not manage the account ..The garbage stocks kept forever..

Run..Run…Run…from this bla..bla..bla.. investment co cause that’s all you get hours of bla.bla..bla..
This is not a place to park your money..
I gave them 500K and a week later they lost 60K by buying growth stocks that every one was dumping
There is no management of the account...stocks keep loosing money ... they do not sell the stocks because
according to them in 20 years you’ll recover your money.

Fisher Investments Reviews and Customer Complaints [2022] (10) by Dave, 6/10/2022

Pros: None!

Cons: Horrible customer service, follow up. Just a set and forget with outrageously high fees.

Fisher Investments is by far the worst investment firm I have ever dealt with to date. Do yourself a favor and stay away! They are good at promoting how "great" they are, but the proof is in the pudding. And the pudding is horrible.


Fisher Investments Reviews and Customer Complaints [2022] (11) by Richard, 6/8/2022

Pros: Uses established broker platform such as TD, in Advisor client role.

Cons: Poor personal management, grab and forget. High Fees

Basically it’s you hand them money and they buy a basket of stocks and we’re done. No regards for P/E, general trends or new ideas. No modification from original purchase, regardless of the market showing clear stress in select areas. It’s get it and forget it. No management at all. The whole thing is an engine for their high fee.

Customer for 2 months

Fisher Investments Reviews and Customer Complaints [2022] (12) by Chester Clark, 5/30/2022

Pros: Pretty bulletins and charts.

Cons: A “set it” and “forget it” scam. No strategy!

On my 100% stocks account with no constraints, Fisher sat idle for 6 months as a large % of the positions lost 50% to 80% of their value. In total, they did 8% WORSE than S&P over the same period with absolutely no countermeasures. They don’t give a damn about your portfolio performance. They buy a bunch of China junk and loser companies which I suspect they are paid to buy. But they do make pretty brochures and videos. I advise to stay away from Fisher if you are looking for expertise….a child will do better.

Fisher Investments Reviews and Customer Complaints [2022] (13) by Gregory, 5/29/2022

Pros: None

Cons: Don't get the words "no thanks"!

Prior to my recent retirement, I spent alot of time online looking at free "calculators"....simply to confirm that I could take care of my future needs. I made the MISTAKE of assuming the the retirement calculator on the Fisher website was also free of any obligations or sales pitches....and boy was I wrong. Their sales staff went into hyper-drive trying to commit me to their services...only ending with my blocking phone numbers every time someone called. "Pushy" does not begin to describe their sales tactics.

I learned many years ago to trust my instincts....I'm so pleased that they finally gave up making a sale with me.

Fisher Investments Reviews and Customer Complaints [2022] (14) by sammy boy, 5/24/2022

Pros: slick presentations

Cons: Foolish Investments in early 2022

I was with them for about 10 years of listening to their pitch and paying high fees regards my Fisher portfolio. I started tracking their performance against specific mutual funds, ETFs from Fidelity and Vanguard. Fisher did not do as well over the time I did the comparisons-last 5 years. Finally the Foolish Investments in early 2022 were a call to action as they were down about 25 % versus items sold down 10%. I fired them transferred the stocks "in kind" but now have to contend with their investment decision mess. I would not advise a Fisher investment.

Fisher Investments Reviews and Customer Complaints [2022] (15) by J. Hill, 5/24/2022

Pros: Slick sales staff

Cons: Absolutely nothing more than a mutual fund….. what a joke


Fisher Investments Reviews and Customer Complaints [2022] (16) by William M, 5/20/2022



I'm awaiting the second sales pitch for my initial contract. I notice that the older reviews are good and the ones after Nov. 2021 are bad. So when the market does great everyone's happy, and when it tanks, we blame the advisor. But the over all good reviews are similar to my own experience that the advisor can not do anything to sway returns...its the market that determines that. So I await the price tag of the sales pitch.

Fisher Investments Reviews and Customer Complaints [2022] (17) by Dan S, 5/18/2022

Pros: None

(Video) Fisher Investments Founder Identifies the Difference Between a Correction and a Bear Market

Cons: Overpriced, Makes Bad Investment Decisions

On 11/12/21, 11/15/21, and 12/17/21 Fischer rebalanced about 9% of our account. On 2/15/22, the stocks they sold were down 0.9% and the stocks they bought were down 25.0%. From 9/1/2021 thru 2/15/2022, the Fischer directed investments were down 8.1% before their fee. I picked an ETF, IWL, for other investments that Fischer did not manage. IWL for this period was down 3.1%. Each month, the Fischer Investments did worse that IWL. When Fischer was up, IWL was up more. When Fischer was down, IWL was down less. If you research mutual funds and ETFs, I think you can do better than Fischer.

Fisher Investments Reviews and Customer Complaints [2022] (18) by |David Aucoin, 5/11/2022

Pros: Really nothing, way oversold, not what Fisher "sold" me.

Cons: Personal only in phone calls (sales), not investing.

There is a difference between "macro" financial ideas (general idea for everyone), and "micro" financial ideas (my money), Fisher does not understand this. I lost 15% in one month, and for all the bad talking Fisher did about Schwab, at least they made money for me. And,"when I do well, Fisher does well" and when I do very badly, Fisher does well! Oh yeah, and the "we have a tax attorney staff that will help with your investment taxes and dispersements" actually means that they will send you to a tax lawyer for a free hour of consultation - really? And I can't get an interview with a tax attorney for free that wants my business?

Fisher Investments Reviews and Customer Complaints [2022] (19) by Larry, 5/1/2022

Pros: None

Cons: Failure to actually manage my account. Significan loss of value of account.

I opened my account in January, 2020 and have been satisfied with Fisher until February, 2022. The investment counselors do not seem to stick around very long. I had two were very good at communicating but they mysteriously disappear and I got a third investment counselor who is terrible at communications. Anyway from February, 2022 until the present my account has shrunk horribly. In the meantime I pay over $2,000 a quarter in fees. Then I checked my account and found that in the last four months they have not sold or purchased a single issue. If they are managing my account (isn't that what the fees are for) why have they not gone defensive in view of the huge drop in the market? In the beginning of the last quarter they put out a summary stating that the upcoming war between Russia and the Ukraine would most likely not have an effect on the market as regional conflicts rarely do so. Duh, it doesn't take a rocket scientist to understand that with oil, gas and grain so highly produced in these countries that this conflict would cause a problem in the market. How can you take fees like they do when they absolutely did nothing to manage my account?

Fisher Investments Reviews and Customer Complaints [2022] (20) by Alfred Kuba, 4/20/2022

Pros: None

Cons: Rip Off!

DON;T BE FOOLED BY THIS SLEEK AND MISLEADING COMPANY. F.I. claims in their advertisisng that they are a "fudiciary" and are "different" than other investment borkers, however the truth is F.I. is no different than any other brokerage firm. They claim "Our fees are structured so we do better when our clients do better". Not true! F.I. charge 1.5% commission regardless of your portfolio being up or down. So they make 1.5% on your money also when you are down! DON'T BE FOOLED.

Fisher Investments Reviews and Customer Complaints [2022] (21) by Perry Tenbrink, 4/19/2022

Pros: Professional, articulate, SALES PEOPLE

Cons: Worst "investment" Co. EVER.

Down 14% (88K dollars) in 7 months, DJIA down 7%. This company can't spell "investment" and then you pay 1.5 % for losing money. Disaster, don't be fooled.
Worst investment firm EVER !

Fisher Investments Reviews and Customer Complaints [2022] (22) by TJ, 4/17/2022

Pros: Good newsletter


Fisher doesn't manage any of my money but I do enjoy reading Ken's publications and their quarterly reports

Fisher Investments Reviews and Customer Complaints [2022] (23) by Terry Taylor, 4/11/2022

Pros: None

Cons: They have no investment strategy and they lie!!!

They want absolute control over your money. If you want to hold more cash or don't like one of their investments they put you have to sign a paper. It their way or the highway. Their way cost me over $70,000.00 dollars in less that two weeks and it was one of the investments that I didn't want cost me a lot of money. Please stay away from these crooks. They are nothing more than a morally bankrupt used car salesman. They don't care if they lose you money period!!!

Fisher Investments Reviews and Customer Complaints [2022] (24) by R.Bjerke, 4/6/2022

Pros: Advisor easy to get ahold of

Cons: Under Preformed

DONT DO IT.. They under performed my selected three benchmarks.. this is true when the market raised and declined.... I suggest putting $ into Birkshire_B fund and you will be $ ahead without the hastle.

Fisher Investments Reviews and Customer Complaints [2022] (25) by Karen L, 4/2/2022

Pros: Great Service / Sales team

Cons: None yet

For all the negative comments about “not being able to get my money back from them” - Fisher does not hold any of their clients funds. My assets are at fidelity. If I wanted to fire fisher (which I never will) then my assets would remain in my fidelity account.

I had been dealing with the Fisher sales team for about 4 years before I joined. Each rep I spoke with respected my hesitation to change from my Ed Jones advisor, as I had been with him for about 15 years. I agreed to hold a phone meeting with the VP in Chicago and I am very glad I did. My performance has been great and I am taking 5% income annually without dipping into the account at all!

Fisher Investments Reviews and Customer Complaints [2022] (26) by Robert H, 3/20/2022

Pros: NONE

Cons: MANY They did a horrible job for me, when I told them I wanted a stop loss order they did not honor it

They did not tell me what stocks they were going to invest in before they invested. When they finally did I told them which ones I did NOT want, but they did not sell them and they lost large amount of money; They did not remove their fee from my account at the end of each quarter as they said they would. This resulted in their charging a much higher fee when I told them after a year I was dissatisfied with them and wanted to cash out and return to my previous adviser. When I told them I wanted to cash out and send my money back to the bank account from which my money originally came from, they took over a week to do so. NO ONE SHOULD EVER TRUST THEM

Fisher Investments Reviews and Customer Complaints [2022] (27) by Mark, 3/16/2022

Pros: Deceptive ads

Cons: Worst and highest customer cost model. Stock picking is poor and funds and indexes easily out perform Fisher

Their ads say they are different than other money managers because they are fiduciary. That should not be allowed as all managers are “supposed” to be fiduciaries after Obama Dept of labor issued regulation. So every other manager is breaking the rules. They should sue Fisher in a class action suit for slander.
They say they make more $ when you do and do not charge commissions. True enough but they get a percentage of your total in good , stagnant and down years. Their returns are worse than just selecting broad indexes and avoiding their high fees at the same time. Advisory fees by any manager might be justified in the first year but not at the same rate ongoing. If you can not do this yourself find a fee only planner. Managers have figured out it is easier to ask you for part of your return than for you to write a check. You are losing big because of it.

Fisher Investments Reviews and Customer Complaints [2022] (28) by MWH, 3/12/2022

Pros: None

Cons: Evasive and dishonest.

Never came within 10 points of meeting their own benchmark (MSCI World) in a rising market, but were exceptional at exceeding the losses of their benchmark in a declining market. The rep actually yelled at me when I asked, "as a fiduciary, would you advise yourself to accept a 3% annual return when the market is returning + 20%" (at the time). In 11 months the only active trading that occurred was when I opened and closed the account.

Fisher Investments Reviews and Customer Complaints [2022] (29) by bbee, 3/7/2022

Pros: Able to talk about funds and experience

Cons: Not surprised owner is trump contributor, VP gave only a dog-whistle about lack of diversity in the company.

Decided not to invest. Did not believe presentation and found rep disrespectful and arrogant.

Fisher Investments Reviews and Customer Complaints [2022] (30) by Dennis, 3/6/2022

Pros: I’ve always gotten prompt, good service. Returns are not spectacular, and it’s hard to separate market growth from good management, but I am generally satisfied. I’m under no illusion that I have enough time, energy, or knowledge to successfully navigate the market, so I am happy to let people who specialize do the work, as long as returns are reasonable.

Cons: Fees seem high for observed returns.

No real complaints. They were very efficient and competent in consolidating a variety of IRA’s and 401K’s into a much more manageable portfolio. I hope they restart the seminars and client conferences sometime soon. I enjoyed those and learned some things. I’m pondering a Roth conversion within Fisher, and that will tell me how they do on more complex challenges.

Fisher Investments Reviews and Customer Complaints [2022] (31) by Michael, 2/28/2022

Pros: None

Cons: High fees, relentless, deceiving sales practices

Fisher cares about one thing only...Sales. They will say and do anything to get you to sign on the dotted line.

Their claims of beating the market are front end loaded where they conveniently switched benchmarks to the MSCI World in late 1996 while having domestic only portfolios prior to that time. I.e. they claimed they were global but actually all domestic when you guessed it, the S&P outperformed by 30% plus over those ~2 years giving them a big "lead" over the MSCI World.

Don't believe me, ask for a Composite, you will see lo and behold 1 account representing 1995 when they managed billions. The fact the SEC allows this bait & switch is a subject for another day.

They were down 58% peak to trough in the 2007-2009 bear, lagged the market by 10% in 2012, 3% last year (lagged S&P by 9%) and their foreign stock picking is horrendous. Try asking your "Counselor" for an attribution report to show the poor stock picking (standard and easy) and they will stone wall you. They DETRACT performance not to mention higher volatility and as the founder loves to quote on annuities "nose bleed fees."

If you need equity returns, much better off buying SPY/EFA (60/40) and re-balance yearly, you will crush them by a mile.

Fisher Investments Reviews and Customer Complaints [2022] (32) by Michael, 2/22/2022

Pros: TV Commercials

Cons: Trumpers

Did and 1.5 hour phone meeting with a knowledgeable, but deceptive, sales VP. Then I did some research and found out that the salesmen are know to be liars, and Ken F is a Trump big supporter, and financier. Never gave them another thought.

Fisher Investments Reviews and Customer Complaints [2022] (33) by John, 2/20/2022

Pros: Good up-front selling with a personal portfolio analysis and retirement projection scenarios.

Cons: Better at advertising, sales, and marketing than investment insight.

Fisher Investments turned out to be a bad choice. Feel I have to say something to help others. Still in the process of righting the capsized portfolio they bought me into to stem losses.
• First the good: The VP I opened my account with and my assigned advisor thereafter were available, responsive, and easy to work with. My rating applies only to the overall firm. But…
• They charge one of highest fees for doing close to nothing but buying you into wildly uninformed positions in the currently most popular high-flyer stocks and telling you not to worry your precious little self over it.
• They claim, without little proof, that they “beat the market” year on year. Fudging? Instead you’re unlikely to even make up for their 1.5% fee for doing almost nothing.
• They sell you on tailored portfolio management, instead they dump you into a long-outdated, cookie-cutter, one-size-fits-all allocation, most stocks bought blindly at often the worst timing ever. They’ll claim your current portfolio is over-diversified then buy you in across the board.
• They claim to be attuned to formative market changes, instead they came across as completely tone deaf, and dumb, and their vaunted research proved basic and antiquated.
• They made some of the worst mistakes of not doing even the most basic due diligence and research on companies, countries, and sectors that they yet risk large amounts of your money on. Over half my positions are seriously down (elementary bad timing), but of the very few rectifying trades made in the past year, 2 out of 3 are down over 40%. Wow. (Similar to other’s experience.)
• When called on it, they never admit when wildly wrong, and always fall back on “just wait 35 years and you’ll be fine”. I was actually advised “just don’t look at your portfolio”. As if.
• Besides their overall condescending attitude of “your just not smart enough”, all their market updates and articles convey the same “we know it all” macro-condescension when they really don’t have any more clue than anyone else. They are not contrarian or insightful and just buy what’s tops and hot. Then they’ll contradict their own advice by saying later “we knew all along” of some market change that just shook your portfolio.
• They’ll denigrate owning mutual funds (their nasty fees!) but then buy some index funds and ETFs.
• Their lack of active management they claim is just restraint – its actually just disregard and irresponsibility. You’ll end up with magnified losses and washed-out performance.
• Got to say… the eponymous namesake himself, one learns, is a rather repugnant, self-important, over-hyped financier (redundant of the ilk perhaps)

(Video) Unboxing a Fisher Investment Solicitation

Fisher Investments Reviews and Customer Complaints [2022] (34) by Elizabeth, 2/19/2022

Pros: They will die some day

Cons: Total confidence scammers

What part of confidence scam do you not get? They lie to get a commission. They want 1.5 % of your portfolio in fees. Period. All you get is ripped off.

Fisher Investments Reviews and Customer Complaints [2022] (35) by Dogpatch, 2/18/2022


Cons: Arrogant, aggressive attitude and pushy "confidence man" sales approach

I recently liquidated my portfolio at the end of last year, anticipating a market correction. I'd been invested in some high flying growth stocks (FANG) that had done very well over the past 18 months but I felt were poised for a serious pull back based on Fed actions (end of QE program) and planned interest rate increases to try and reign in inflation that is the highest it's ever been in the past 40 plus years. Well it turns out I was right about the market but when I talked with the Fisher rep. he's all excited to tell me that it's just a minor correction and I should let them manage my portfolio and plunge back in to 100% stock allocation focusing on growth stocks. Hmm.... seems a bit risky? What about a more balanced portfolio that includes some percentage of bonds? No.
Moreover, we need to get 100% in stocks now, and not try to dollar cost average our way back in according to the salesperson. I've been managing my own money for about 40 plus years, but I thought I would listen to his proposal.
Now that I've thought about it, I think I'll stick with my own decision making and use my own business knowledge I've acquired over a lifetime of investing experience. It's gotten me this far and I don't have to pay high fees for someone else to loose money for me. Avoid these hucksters.

Fisher Investments Reviews and Customer Complaints [2022] (36) by Joe pole, 2/14/2022

Pros: Commercials

Cons: High fees and pushy

Stay away

Fisher Investments Reviews and Customer Complaints [2022] (37) by Sam Smith, 2/2/2022

Pros: None

Cons: My way or the highway approach to doing business

Fisher investments is a terrible company for individual retail investors like me. I never actually sent them any money to invest because I never got past the extensive sales pitch that lasted several hours over several phone calls. A waste of time.

If you are a person who is okay with blindly giving all your money to someone else to invest with no questions asked then Fisher is right for you.

Fisher uses a three step approach to try and win your confidence to let them invest your money for you.
Here are the steps:
1.Send you printed material by overnight delivery to try to impress you. They then set up a phone call to review this material. This material is geared toward making you think that Fisher knows the stock market better than anyone else so your investments will be safe.
2.Next they gather every detail of your net worth and ask a bunch of questions about your personal finance. Things like how much income will you need in retirement, have you taken this and that into account. Basically insult you about your ability to manage your personal finance. I have way more net worth than people with my income level. I think I know how to manage personal finance. They will then use this info against you to push their 100% investment in stocks.
3.The last step is where they present you with an investment approach that will be 100% investment in stocks. If you object then they will show you that you will not get the income that you told them you need in retirement if you do not do a 100% investment in stocks.

From here is it “my way or the highway”, with “my way” being the Fisher way. I am so glad I did not let Fisher invest my money.

Fisher Investments Reviews and Customer Complaints [2022] (38) by Harry, 1/22/2022

Pros: None

Cons: Slick Sales guy and then transfer you to a kid - if under $1M

I am a client now for over 2 years - Maybe I am not a big fish for them but I have an IRA a/c $300K and Investing a/c for $550K, I had to approach them to say I should be getting 1.25% in fees instead of the 1.5% they were charging, they said something like each individual account was less then the 1.5% threshold and I said that combined it qualifies as 1.25% so they finally moved me to that ranged and acted like they were doing me a huge favor. Its been two years and I get "all knowing" Ken Fisher pronouncements (spam) about how we are in the late stage of a bull market and growth stocks performance best at this stage not value stocks, how they know and have this contrarian insight - and they blindly stick with this philosophy - so no protection on downside, Here is the PAIN: They have lost 10% in the last 14 days - incredible! I know the market is tough but 10% in 14 days - it just shows their blind push to high growth tech stocks. They say their accounts are actively managed. yet I would say there were approx. 9 or 10 trades made in last 18 months (most of these in last couple of weeks - buying more tech) .. as the market crashing kept last week - still though. more spam news letters coming in from Ken talking about late stage of a bull market, no "value stocks" all high growth. Examples of trades NFLX right before it drops 23% Zoom, Docusign, SQ all before they go down more - seems kind of reckless and not very innovative. Meanwhile I hear that other firms like Merrill have done much better over the start of the year. I know I need to take a long term horizon - but what I have experienced is lots of hubris, kid and inexperienced advisors, and under performance. Time I think for Vanguard funds

Fisher Investments Reviews and Customer Complaints [2022] (39) by Jamie, 1/22/2022

Pros: None

Cons: Poor Service, Poor Performance, and Very Expensive

For me, working with Fisher was a nightmare. I'm retired so I was surprised when they proposed investing 100% of my money in stocks. Well, like a dummy, I took the bait and now I regret it. Whenever I called my investment counselor to ask detailed questions about my portfolio, they just gave me more of the ideological sales pitch. They spoke always spoke to me a condescending manner as if I knew nothing about the stock market even though I successfully invested my money in the stock market for over 20 years. I closed my account after a discussion with my investment counselor about why my portfolio was consistently losing money for many months due to the lack of active management during a major market rotation. My investment counselor hung up the phone during the discussion which was disrespectful which made my decision to terminate my relationship with Fisher that much easier. They left me with almost 80 positions in my account to unwind overnight. Luckily, I was able to restructure my portfolio and recover most of the loses within a short period of time.

Fisher Investments Reviews and Customer Complaints [2022] (40) by Olga, 1/17/2022

Pros: None

Cons: High fees low performance

Nice ads on tv but all bs
They are fi- douches to be sure
Stay away

Fisher Investments Reviews and Customer Complaints [2022] (41) by DJ, 1/13/2022



Cold caller (Justin H) was rude and hung up abruptly when told we were not interested in their services. Very unprofessional approach to selling what are professional services.

Fisher Investments Reviews and Customer Complaints [2022] (42) by Jim S, 1/13/2022

Pros: A lot of "attention" prior to transferring funds

Cons: performance well below benchmarks

More sizzle than steak. Poor communications after investing with Fisher. Seems like they have more excuses than straight forward information. Everything is scripted from the company HQ when talking with reps. pointing to volatile markets, political circumstances and other things out of their control. There are many other investment options that are superior to Fisher.

Fisher Investments Reviews and Customer Complaints [2022] (43) by Marcus H, 12/29/2021

Pros: Professional Mgmt

Cons: Ads deceptive

There are minimum fees that are in assessed regardless of performance. Fees are a percentage of the assets under management and will go up or down with portfolio values.
A cookie cutter / 1 size fits all.
For previous commenter Jeff Bodenstat who pulled $$ due to a political donation - what an idiot !
How do you like the dumpster fire you put in office?
Let’s go Brandon!

Fisher Investments Reviews and Customer Complaints [2022] (44) by Jim, 12/28/2021

Pros: Very professional advisor that I am working with. They educate you on the market swings, I have done reasonable well in mutual funds and stock for 35 years. Seen the highs and lows and did some selling before 1987 and 2000 and 2007 but looking back I would have done better just holding on. Tired of watching CNBC every morning would just be happy getting something average for the next 30 years

Cons: Their fee is acceptable in an average return environment. But the next 10 years looks flat ?? Maybe they will be making more than me in fees. I hope not but it would not necessarily be their fault - they should cut their fee by a 0.25 percent if the average return is going to be 2%-4% over the next 10 years like so many are saying

So far so good - up a rate of 8% in 8 months

Fisher Investments Reviews and Customer Complaints [2022] (45) by Jeff Bodenstab, 12/14/2021

Pros: Good narratives

Cons: Weak performance

I had investment funds there for more than a decade. The narratives were good and I learned a bit from them, but overall they underperformed the market. I would have done better in an index fund. I pulled all my money out and went to a different investment manager when I found out that CEO Ken Fisher contributed $250,000 to Donald Trump.

Fisher Investments Reviews and Customer Complaints [2022] (46) by Richard, 12/12/2021

Pros: None

Cons: Aggressive, wouldn’t honor my request for conservative investing

I initially got sucked into their marketing hype. I transferred funds and because of market volatility I asked my rep to dollar cost invest the funds. Nope, he ignored my request and chunked my entire account into stocks. And of course the market tanked shortly thereafter. I fired them and ceased their trading authority in my acct. The advisor that was given to me was pleasant enough but it felt that I was advising him on some of his medical conditions more than he was advising on financial matters. Avoid Fisher.

Fisher Investments Reviews and Customer Complaints [2022] (47) by Terry B., 12/3/2021

Pros: Great firm

Cons: None

Fisher had done an outstanding job on my account. I would highly recommend them as a money manager.

They have been providing me 5% income and have never touched my principal which was the goal when I first hired them.

Fisher Investments Reviews and Customer Complaints [2022] (48) by Michael R., 12/3/2021

Pros: Performance, Service

Cons: No Cons

They keep me updated and service me frequently. Performance has beaten the S&P 500 since I began with them in 2015. Not sure how someone could have lost 40% of their portfolio with them in the last 10 years? Possibly a broker who lost a client to Fisher Investments posting negative reviews? You can sleep well at night knowing your money is in the hands of a fiduciary who is not churning your life savings.

Fisher Investments Reviews and Customer Complaints [2022] (49) by Bryan 11/ 19/ 2021, 11/19/2021

Pros: Great Service, no snags

Cons: None

Have beena member of
Fisher Inv. for 3 years.
Very happy with my advisor
Adam Eugene. He has answered
every question I've ever asked, taken the time to ex-
plain things so I can totally
Provided all the 401K rollover and Roth moves easily.
The picks of stocks and sectors choices have performed very well.
I have no reservations
joining their client list.

Fisher Investments Reviews and Customer Complaints [2022] (50) by Russ, 11/15/2021

Pros: Very open

(Video) Fisher Investments: My Take (2019)

Cons: Lack of adequate FSCS protection

Great customer service and a very good return since I started investing with Fisher in 2017

Fisher Investments Reviews and Customer Complaints [2022] (51) by Steven, 11/13/2021

Pros: Honest, steady communication, making money


It’s been working for me… and better than I can do for myself.

Fisher Investments Reviews and Customer Complaints [2022] (52) by Chuck, 11/4/2021

Pros: None I can think of

Cons: Overly aggressive sales reps, very high fees

Sales rep tried to make an appointment at my home. I would not have a person I do not know visit my home. Asked him why not meet at their office. He became belligerent with me. I cancelled the meeting at which time he told me that he hoped my portfolio would blow up.
Stay away, you can do better

Fisher Investments Reviews and Customer Complaints [2022] (53) by 5 yr customer, 10/29/2021

Pros: Fancy Marketing

Cons: Everything else

1. They can't time the market like they one can....Liars! They should be shut down for claiming they are fiduciaries and making outlandish statements.
2. Their fancy mutual fund did so badly they had to close it. If they were any good their fund should have been a top performer.
3. They can't and don't out perform the S&P because they use too much weak international exposure.
4. Once you are a client you can't get out (Hotel California). Just like TIAA Cref and Valic, they make excuse after excuse to delay and pretty much stop you from getting your money back from them.
It's a shame because there are Fiduciary fee based advisors that do it right but like all the big firms their is a greed element at work at Fischer that will swing the benefits in their direction and away from you.
If they make exciting claims tell them to send that to you clearly in'll never get it.

Fisher Investments Reviews and Customer Complaints [2022] (54) by linda, 10/28/2021


Cons: sexist

currently am thinking of changing investment firms and thought another look at Fisher was warranted but it doesn't sound like they have changed there tune. About 15 years ago I sold my small business for 1 mil. and signed up to attend a group recruitment meeting with Fisher. When they found out that I was coming without my husband I was uninvited. By the sounds of the complaints it does't sound like anything has changed. Their flyiers will continue to go into the round file.

Fisher Investments Reviews and Customer Complaints [2022] (55) by Pat(female), 10/8/2021

Pros: None

Cons: None

They addressed their materials to my husband.
So I threw the material where it belonged.

Fisher Investments Reviews and Customer Complaints [2022] (56) by tom, 9/8/2021


Cons: very pushy timeshare sales types

I am not a customer of Fisher but they call me regularly. The young salesmen that call me remind me of timeshare salesmen. They claim that Fisher will outperform and they can accurately time the market. They pick individual stocks and they know when to buy and sell and what to buy and sell. When I ask them about Fisher's extremely mediocre Purisima Fund that was forced to close, they change the subject. If Fisher Investments had a Flagship mutual fund that had poor performance and was forced to close, that tells you all you need to know about their great MARKET BEATING claims.

Fisher Investments Reviews and Customer Complaints [2022] (57) by Darkwing, 9/6/2021

Pros: Do Right for me (so far)

Cons: Seem to want it all

Have been with Fisher for 9 years and have seen 300% growth on funds in that time. Am aware of S&P500 over same time has around 250% growth, so from the point of a novice investor I am fine. When I chose them at least I understood their fee structure (unlike Others!). So I knew what I was getting into. Keep talking to me, and wanting all my funds (not going to happen).

Will be interesting to see what happens when markets fall big time?

Fisher Investments Reviews and Customer Complaints [2022] (58) by Joe Low, 8/16/2021

Pros: Lots of exposure to thier reasoning for actions. Customer service focused

Cons: Global diversification hurts when US is dominating

I find the complaints comical. They have a massive inform the client campaign regarding what they are going to do, and how they are going to manage your money. If you're surprised, frankly it is your own fault. Are their fees high? Pretty standard for what they do actually, but 1 1/4 is steep if you are self investing, and of course deceptively seem high if you're believe the false numbers in your Mutual Fund's documentation. Their performance is what you'd expect with a company with international exposure. When The S&P soars and Europe flounders, you won't match the S&P. If you go into Fisher with your eyes open you'll get an honest firm that has a real focus on customer service IMO

Fisher Investments Reviews and Customer Complaints [2022] (59) by Rick, 8/15/2021

Pros: Good Marketing

Cons: Everything else

They lost about 40% of my investment. All the crap about a "customized portfolio" is just that - crap. And their "we don't make money till you make money" is the same. They make money either way - all they care about is that you keep invested. They will never take you to all cash even if the market is in the tank.

Fisher Investments Reviews and Customer Complaints [2022] (60) by Na, 8/4/2021

Pros: Zero

Cons: Crooked firm crooked owners

All negative comments are true. Personally I would question any positive reviews for this company and any other related companies under their umbrella.

Fisher Investments Reviews and Customer Complaints [2022] (61) by David, 6/1/2021

Pros: No discernable advantage over other brokers.

Cons: High cost for Mediocre performance.

I was with Fisher for around five years, having bought into their advertising. The fund I was in was certainly not tailored to me but a standard Purisma fund. I watched my fund follow the market down in 2008 without any sell off by Fisher, who was supposed to be able read the market. The fund gradually recovered as markets improved, but far from a good performance. The regular calls from my ‘advisor’ were pointless as I was stuck in the one fund, what could he advise me to do? Aware of the high costs with Fisher I wanted to withdraw my investment but it was a real struggle to do this, my advisor constantly telling me it was a risky thing to do. Leaving them was the best decision I made, I just select my own funds on an online investment platform and the returns have been far above any Purisma fund. I can sell instantly, and the fees are far less. Strongly advise against using them.

Fisher Investments Reviews and Customer Complaints [2022] (62) by TG, 5/24/2021

Pros: Extensive Stock Knowledge

Cons: A 3 maybe 4 star mutual fund with a high expense ratio. Nothing more nothing less.

Everytime they would put me in a stock it seemed to drop 15% to start. Relied on FANG Stocks to keep the performance up.

Fisher Investments Reviews and Customer Complaints [2022] (63) by Just a regular investor, 4/22/2021

Pros: All-in-one management.

Cons: Aggressive marketing. Magical thinking that they can outperform the SP 500 Index. High fees 1.25% on first million.

I was considering going with Fisher for my portfolio. To pay the high fees they charge, I would need to have convincing, if not compelling, evidence that they are better than index funds, and better than robo-advisors. They propose to pull all funds from mutual funds and invest in individual stocks that they will manage. They will then advise and invest as a "broker knows best" strategy. Looking at the evidence, they have only beat the SP 500 11/18 years. Personally, I need a stronger record to pay those kind of fees, and to convert everything to stocks. If I were to leave Fisher, I would be stuck with numerous stocks that I could not manage myself. With their aggressive slick advertising in the mail and TV, ,they have to do better than that. Just don't meet the threshold to say "yes."

Fisher Investments Reviews and Customer Complaints [2022] (64) by Mark Tupert, 4/15/2021

Pros: The fees seem high to those who don’t know the hidden feed of the other companies. My returns are in the 18 to 20% range after all fees. I highly recommend. If you don’t like your service rep as I didn’t get another as I did and now have a good relationship with him!

Cons: None

Excellent company with your interests in mind. Many here giving low marks are not truly aware of how many hidden fees other companies charge. Look at all fees including the fee on the funds owned by the company you use and over charge you to be in their funds! Wells Fargo hit me on this one!

Fisher Investments Reviews and Customer Complaints [2022] (65) by Steve W, 4/8/2021

Pros: Not Many

Cons: Blocking me transferring my funds

I have funds with these guys and they have done everything within their power to keep control of my funds and chip away at it with their high fees. I have repeatedly tried to transfer these funds over a period of 4 years. I have been trying to relocate my kiwisaver to my superfund, they keep quoting the very legislation that is meant to protect the customer as a reason not to release the funds. A complaints person there called Harry is a master at deliberating misinterpreting questions so the answers suit their needs. Strongly recommend avoiding fisher funds.

Fisher Investments Reviews and Customer Complaints [2022] (66) by DAVE SMITH, 1/26/2021


Cons: NONE


Fisher Investments Reviews and Customer Complaints [2022] (67) by PISSED, 12/16/2020


Cons: Fischer want to control not only ALL of your funds in an Institiutional Account, make trades withput tasking or telling you. They also interfere in your personal life, calling friends and family membeand generally interfering in your life which is none of their business.

Run as fast and as far as you can from these people. They are not what they seem.

(Video) Ken Fisher esamina il sentiment in vista del 2022

Fisher Investments Reviews and Customer Complaints [2022] (68) by Morgan, 12/11/2020

Pros: Nothing that other companies don't offer

Cons: Fees are too high and the advisor reminds me of a used car salesperson. They argue with the client and actually stop short of calling the client dumb. I am leaving Fisher within the next two weeks. Again, the fees, and attitudes rub me the wrong way. Oh, my neighbor used Fisher as well but left for the same reasons I am leaving.

They have not performed well for me, especially with their high fees.

Fisher Investments Reviews and Customer Complaints [2022] (69) by Robert, 12/4/2020

Pros: Interesting reading material

Cons: Had to print the guide so I could make notes

After seeing a Fisher commerical and coming across an ad on the web, I thought I would check out the reading material they frequently advertise. The guide had some interesting thoughts and gave me a few things to think about. However, the information was sent electronically and I had to print out the entire guide as I like highlight and make notes on the information I read.

Fisher Investments Reviews and Customer Complaints [2022] (70) by John Doe, 11/17/2020


Cons: crooked firm.

a crooked firm with a lying sexual deviant for a boss. No one should do business with them...thank god for Fidelity investments for dropping them. No decent Co..should do business with them

Fisher Investments Reviews and Customer Complaints [2022] (71) by duke, 11/9/2020


Cons: too expensive

they stink!!!

Fisher Investments Reviews and Customer Complaints [2022] (72) by Dan Hunhoff, 9/22/2020

Pros: Pleased with thier customer service. They respond quickly to requests and issues. I understand thier fees and can predict them. Not the case with other investment firms I have had in the past. If not with Fisher I would be invested in an Index 500 fund. I have found that thier performance more than makes up for thier fees as compared to a no fee Index 500 fund over the time I have been with


My experience wioth Fisher has been very good. I can understand the fee structure. Seems like a lot when the fee statement arrives, However even with the fees I earn more than the Index 500 no fee funds. I have been invested with other large investment firms durring my working years and they could never explain adequatly to me just what fees applied, but the investment growth was alway a lot more than my account growth was. I think they save me a lot because they are not investing in Mutual funds and charging those fees in addition to thiers. We have had the same Investment Counselor since opening our account in 2016.

Fisher Investments Reviews and Customer Complaints [2022] (73) by Kathryn, 9/16/2020


Cons: The account owner passed away. As trustee of the account and executor of the estate, my experience has been poor.

My dad chose Fisher 7 years ago. He had been managing his own investments and at the age of 85 decided it was time for someone else to take over. He set up a contest to see if Fisher could out-perform his selections for a period of time. Satisfied that Fisher did better, he chose to work with them. Dad was satisfied with the performance on his investments.

2 years ago, dad authorized Fisher to speak with me on his behalf. When I tried to contact his counselor, I learned that person had left the organization. Dad was unaware that of the turnover and hadn't heard anything from Fisher for some time. A new counselor was assigned and Dad and I were able to resume regular updates.

Dad passed away 4 months ago. Fisher's ability to assist the beneficiaries settle this part of dad's estate has been unsatisfactory. We expected Fisher (as a giant) to efficiently move through the steps toward distribution of the assets. They MUST have experience working with the estate of clients that pass away! The accounts need to be re-registered before distribution. At this point, we were advised by the account's investment counselor that continuing to work with Fisher would be slow and we would continue to pay the fees through distribution of the assets. Our best option is to terminate the relationship with Fisher and work directly with the clearing house. Not what I expected from a very large investment firm. I would not choose to invest with Fisher.

Fisher Investments Reviews and Customer Complaints [2022] (74) by Tom, 6/19/2020



This company is more focused on social justice warrior commercials and elavating themselves, while accusing white males of unethical behavior (watch their commercials), than they are about performing well for their clients. A race bating company that is contributing to America's problems.

Fisher Investments Reviews and Customer Complaints [2022] (75) by Skip, 5/9/2020

Pros: No complaints and just sit back and trust Fisher


Got involved about 5 years ago. Pooled all my investment funds from friends (I was not getting positive returns). First year with Fisher - NOTHING and my broker called and asked how I like investing with Fisher. The second year and since we have had positive returns that both my wife and I like.

We have attended a couple of regional seminars and those have been good.

With the most recent coronavirus meltdown, we were worried as the market crashed. But today we received our statement and we are back on track thanks to Fisher. Of course we are not where we were prior to the crash but we are in better shape than we thought we would be in and the market is still 4K below where it was prior to the crash.

So in summary, we have enjoyed not worrying and have allowed Fisher to do their thing. Now that is the way to retire.

Fisher Investments Reviews and Customer Complaints [2022] (76) by John, 8/17/2019


Cons: employee turnover and poor performance with high fees

I have had a very small portfolio with Fisher over the past 20 years. He did ok early on but has been performing poorly relative to the market for some time. I never know who I am going to get when I call in. It seems like I have a new “Advisor” every few months so I am calling it quits. I want an advisor who will stick with me long term and have my best interests at heart. I have used another advisor at one of the larger firms and I like the idea of them evaluating the world’s top portfolio managers and having the flexibility to fire one if they underperform. At Fisher, Fisher is the portfolio manager. It’s either all or none when it comes to keeping them. If someone underperforms the index as long as them it has to stop. I’m not sure how he gets these fake reviews all over the place. Well I do, Fisher pays for it. He took down the posted performance of his Purisima funds that mirrored his stock portfolio performance. Their website claims they would be a 5 star fund, when in reality they were rated a 1 star fund prior to closing the funds. Don’t get drawn in to their scripted pitches, buyer beware.

Fisher Investments Reviews and Customer Complaints [2022] (77) by Max, 8/17/2019



Fisher portfolios have vastly underperformed over the past 10 years. They give you this pitch that they can accurately time the market but it’s a bunch of crap. Look at the end of 2018. Look at 08 and look at the tech crash in the early 2000’s. Fisher portfolios were in a free fall with the market. A balanced portfolio with a disciplined approach bests fisher any day.

Fisher Investments Reviews and Customer Complaints [2022] (78) by Martin, 3/13/2019



I retired recently, and Fisher Investments wanted to provide me their proposal. So, I provided them the information to prepare. I currently have a 60/40 bond / equity retirement savings that even Fisher Investments Rep admitted was very sound and more than adequate.

Basically, Fishers's sales gimmick is they will tell you they want to move all your savings into equities which historically out performed bonds. And, they believe they can adequately time the market moving in and out to take advantage. In addition there fee was quoted as over 1% of my portfolio per year; not to mention the brokerage fees & capital gains taxes that will be triggered. They claim to be a fiduciary, but their plan did not sound like in my best interest. I believe most average investors are better off in a balanced portfolio managing risk and return

Fisher Investments Reviews and Customer Complaints [2022] (79) by R J, 10/31/2018



I have worked with many investment advisors over many years and Fisher is the best by far. No one else comes close.

Fisher Investments Reviews and Customer Complaints [2022] (80) by Jeffery, 8/18/2018



I hovered over the 3 star rating - which stated "A-OK" and I hovered over the 4 Star rating - which states "Yay! I'm a fan." I went back and forth a bit, and finally opted to give them a 4 star rating. Here are some of the facts of my situation: Invested with Fisher in 2012. I just did some analytics and from June 2013 to July 2018 - and I am up 164% (avg 32% per year over 5 years). Market has been pretty good over these 5 years, and when I pulled the S&P chart for the same time period, the S&P is also up 164% (avg 32% per year) for the same 5 year period. I have some funds that I manage myself - my average was 25% return over the 5 year. So they are better than me, but I recall in the first Motley Fool book, there was a recommendation, unless you were going to spend X hours per week researching stocks and truly finding stocks that outperform the S&P significantly, than you should just invest in a low-cost fund that mirrors the S&P. Motley Fool appears to be pretty accurate, and all of the expertise of Fisher has not provided me with any extra return on my investment. My experience at Fisher has been excellent from a customer service stand point and a financial advisor standpoint, but I would be willing to put up with poor customer service if I received 3-4% more return every year. So some of the reviews definitely surprise - not sure how anyone could have suffered the losses that are being stated because I would expect most portfolios to have similar holdings to mine. Perhaps they just started their relationship and timed one of the corrections. I did this same assessment a couple years ago, and I read some others reviews and came to the same conclusion. And I couple of years ago, my personally managed funds were outperforming Fisher, but I still concluded that they are not over-priced and appear to provide pretty sound investment guidance. Probably worth it for me to be diversified and have them watching out for part of my savings. Since starting to invest with them, I will say that I see and hear a lot more advertising and the excessive advertising has me doing some comparison shopping at the moment. I think I will be sticking with them though.

I have yet to attend any of their seminars and meet any other clients. I am not much for that kind of thing, but I think I will attend one of the upcoming seminars and see what it is all about. Frankly, I am of the personal opinion that few client seminars and lower fees would work for me.

Fisher Investments Reviews and Customer Complaints [2022] (81)

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If you are looking to have your portfolio professionally managed but don’t like the lack of personal approach of robo advisors, you should consider opening an account with Fisher Investments. Founded by famous investor, Ken Fisher, Fisher Investments has more than $100billion in assets under management, coming from a combination of institutional clients as well as tens of thousands of individuals. And you don’t need to have a million dollar portfolio either. This article will offer a brief overview of investing with Fisher Investments.

Fisher Investments is an investment advisor that deals with institutional clients and individuals with moderate to high net worth (generally $500K and up). They get to know your unique financial situation and goals and then create and manage a custom portfolio to help you get there.

The ideal Fisher client is someone who has a sizeable portfolio and doesn’t have or want to spend the time to research the markets and be constantly managing their portfolio. Fisher is also geared toward the investor who is not satisfied with a robo advisor and wants the ability to pick up the phone and talk to the people managing their money. Your Fisher personal investment counselor will communicate with you as often as you like to keep you up to date on the market and your portfolio, and to make sure they are aware of any financially-significant events in your life and are adjusting your portfolio accordingly.

Fisher has a robust asset management and research team that monitor sectors, regions, economic cycles, and investment styles. They maintain a flexible investment strategy that enables them to move in and out of asset classes as value areas and market opportunities shift from one segment of the global markets to others. They also research ETFs, mutual funds, and individual securities to provide your portfolio with a strong selection of actively managed funds and strong stock picks, reflective of your investment goals. This sets Fisher apart from most robo advisors that stick to “cookie-cutter models” built from passive, index-tracking ETFs.Your personal investment counselor will take the investment recommendations of Fisher’s research teams, combined with your personal financial details, such as risk tolerance, investment timeline and objectives, income, tax considerations, and future cash flow needs, and build you a tailored, diversified portfolio.

One thing Fisher Investments prides itself on is its simple, transparent fee structure that puts its clients’ interests first. The only fee you pay to Fisher is an annual management fee of 1.5% of your account value for accounts under $500,000 (this fee scales down to 1% for larger accounts). You will also be responsible for paying any trading commissions generated in your account, but these will be billed to you separately by the independent custodian Fisher pays to hold your assets. This is a positive because it means that there’s no incentive for Fisher to do lots of trading in your account since they don’t benefit from the commissions you pay.

(Video) Breakdown of Fisher Investments’ Portfolio - How Ken Fisher Invests

Fisher also goes above and beyond most robo advisors in communicating their outlook on the markets to their clients and generally keeping them informed and empowered to understand their portfolio. They publish a comprehensive quarterly letter, post capital markets update videos, and hold live events in more than 50 cities across the U.S. to keep their clients informed. And of course, your Fisher personal investment counselor is also always just a phone call away. Their website also includes a lot of self-help financials tools, like 401K and annuity calculators.

If you are a busy professional with a sizeable portfolio ($200K+) and you don’t have the time or desire to actively manage your portfolio, Fisher Investments may be a good fit for you. Their fees are a bit higher than most robo advisors, however the saying “you get what you pay for” rings true here. With Fisher, you will get an actively managed portfolio (whereas robo advisors use passive ETFs) and a real person monitoring your portfolio with your personal financial situation in mind.

Disclaimer: Your broker review, rating, advantages, and complaints information must be honest. Please use respectful and professional language. Customer reviews could be edited by the website staff to keep free of inappropriate or offensive language, false information, speculations, or to remove spam. We reserve the right to delete any customer reviews that don't meet the above requirements.


How trustworthy is Fisher Investments? ›

The Fisher Global Total Return fund is classified as a Global fund by the Investment Association alongside 344 other funds with a similar classification. The fund itself has performed well ranking within the top 25% of its sector over the past 5 years.

What are the negatives of Fisher Investments? ›

Fisher Investments' cons

Fees on the higher side that aren't reduced much for large accounts: Fisher Investments charges a fee of 1.25% of assets under management on the first $1 million invested in its equity and blended accounts, plus whatever costs come from executing trades.

Who is better than Fisher Investments? ›

Top 10 Alternatives & Competitors to Fisher Investments
  • Voya Financial. (2)5.0 out of 5.
  • AcctTwo. (60)4.6 out of 5.
  • Bench. (67)4.5 out of 5.
  • Richards Financial. (1)5.0 out of 5.
  • PricewaterhouseCoopers (PwC) (16)4.1 out of 5.
  • Fiserv. (14)4.3 out of 5.
  • KPMG. (14)4.1 out of 5.
  • Healy Consultants. (15)4.8 out of 5.

How is Fisher Investments ranked? ›

One of the Largest Money Managers

In May 2021, Fisher Investments was ranked #133 on the Pensions and Investments list of the World's 500 largest money managers.

What is the average return on Fisher Investments? ›

Appendix K. Fisher Investments Global Total Return Performance
FI Fiscal YearNet Annual Return (%)S&P 500 Return (%)
1 Year17.7%8.6%
3 Year14.3%11.2%
5 Year5.5%2.5%
7 Year4.4%0.5%
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What percentage does Fisher Investments charge? ›

Fisher Investments Fees and Pricing

Fisher Investments charges an all-encompassing fee of 1.5% on portfolios up to $500,000. The fee drops on higher account balances, to as low as 1.25%. There are no commissions or hidden fees based on trading within your account.

Is Fisher Investments better than Edward Jones? ›

Edward Jones scored higher in 7 areas: Overall Rating, Work-life balance, Senior Management, Culture & Values, CEO Approval, % Recommend to a friend and Positive Business Outlook. Fisher Investments scored higher in 2 areas: Career Opportunities and Compensation & Benefits.

Is Fisher Investments better than Charles Schwab? ›

Compare company reviews, salaries and ratings to find out if Charles Schwab or Fisher Investments is right for you. Charles Schwab is most highly rated for Work/life balance and Fisher Investments is most highly rated for Compensation and benefits.
Overall Rating.
Overall Rating3.93.4
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What is downside of an annuity? ›

The main drawbacks are the long-term contract, loss of control over your investment, low or no interest earned, and high fees. There are also fewer liquidity options with annuities, and you must wait until age 59.5 to withdraw any money from the annuity without penalty.

Is Fidelity better than Fisher? ›

Fidelity Investments's brand is ranked #162 in the list of Global Top 1000 Brands, as rated by customers of Fidelity Investments. Their current valuation is $11.88B. Fisher Investments's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Fisher Investments.
Fidelity Investments vs Fisher Investments.
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Which investment firm is best? ›

Best Online Brokerage Accounts and Trading Platforms:
  • Best Overall: Fidelity Investments.
  • Best Broker for Beginners: TD Ameritrade.
  • Best Broker for Mobile: TD Ameritrade.
  • Best Broker for Options: tastyworks.
  • Best Broker for Low Costs: Fidelity Investments.
  • Best Broker for Advanced Traders: Interactive Brokers.

Which is better Merrill Lynch or Fisher Investments? ›

Merrill Lynch scored higher in 7 areas: Overall Rating, Work-life balance, Senior Management, Culture & Values, CEO Approval, % Recommend to a friend and Positive Business Outlook. Fisher Investments scored higher in 2 areas: Career Opportunities and Compensation & Benefits.

How much money has Fisher Investments lost? ›

Within weeks of the incident Fisher Investments lost more than $2.7 billion as several institutional clients, including government pensions, severed their relationship with the firm.

Who competes with Fisher Investments? ›

Fisher Investments competitors include Fidelity Investments, BlackRock, Edelman Financial Services, Federated Investors and Hanson McClain.

How much money do you need to invest with Fisher Investments? ›

What is the minimum to become a client? Fisher Investments' Private Client Group focuses on high net worth individuals with investable assets of $500,000 or more.

Is it worth paying a financial advisor 1%? ›

A financial advisor can give valuable insight into what you should be doing with your money to reach your financial goals. But they don't offer their advice for free. The typical advisor charges clients 1% of the assets that they manage. However, rates typically decrease the more money you invest with them.

Are financial planners a rip off? ›

Scamming. If your financial adviser tells you of an investment that offers you a high return with low risk, and you instead notice your returns are staying pretty consistent, your investment could be tied into a Ponzi scheme, which generates returns for former investors by using the funds from newer investors.

What is the best financial advising company? ›

More from FA 100:
1Dana Investment Advisors3
2Salem Investment Counselors1
3NewSouth Capital Management6
4Check Capital Management52
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Oct 6, 2021

What is a good personal rate of return? ›

It's important for investors to have realistic expectations about what type of return they'll see. A good return on investment is generally considered to be about 7% per year. This is the barometer that investors often use based off the historical average return of the S&P 500 after adjusting for inflation.

How do financial advisors get paid? ›

A monthly fee — this might be a flat fee or a percentage of the money you want to invest. An ongoing fee — an adviser can only charge you an ongoing fee in return for providing an ongoing service, unless you're paying off an initial charge over time through a regular payment product.

Is Fisher Investments better than Fidelity? ›

Fidelity Investments has a neutral social sentiment, when analyzing social media channels and online mentions. Their current valuation is $11.88B. Fisher Investments's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Fisher Investments.
Fidelity Investments vs Fisher Investments.

Is Fisher Investments better than Edward Jones? ›

Edward Jones scored higher in 7 areas: Overall Rating, Work-life balance, Senior Management, Culture & Values, CEO Approval, % Recommend to a friend and Positive Business Outlook. Fisher Investments scored higher in 2 areas: Career Opportunities and Compensation & Benefits.

How much money has Fisher Investments lost? ›

Within weeks of the incident Fisher Investments lost more than $2.7 billion as several institutional clients, including government pensions, severed their relationship with the firm.

How much money do you need to invest with Fisher Investments? ›

What is the minimum to become a client? Fisher Investments' Private Client Group focuses on high net worth individuals with investable assets of $500,000 or more.


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